Freedom of choice, honesty, personality, authenticity. Those are some of the values of YNOT. Created by and to push people to do things they might be afraid or hestiant to do.

YNOT is way more then just a clothing brand, it’s a lifestyle, it’s a mentality, it’s a social movement. The whole concept is for people to feel like they belong to an understanding and supportive community, to acquire a free way of mental living and understanding of things, more then just wearing clothes, the message we want to convey is to seize opportunities, try new things, make them happen.

You got an idea, a project, something you want to tell someone else about, a trip in mind, anything? Do it. And if someone asks why, just answer yourself: why not?

Now that you know a little bit more about us and the whole YNOT concept, how about joining the team? You can start purchasing your first garment in the store.